Why some brands, but not others?

Greetings fellow woodwinds, and welcome to a new year!

So many of you have been asking about upgrading instruments recently, so I thought I would share a great article from a flute blog (I know, I know) about why it's important to consider brands when choosing a new instrument. Its written in a flute-y context, but it definitely applies to all instruments when you get down to it. Check it out: 
http://jennifercluff.blogspot.com/2007/01/why-some-flute-brands-and-not-others.html 
This also great to show your parents if you are trying to convince them not to buy that too-good-to-be-true instrument from ebay. Seriously.
Happy instrument shopping! :)